The RFMD Logo
In its simplest form, the RFMD brand is represented by the RFMD logo.
Our logo is the most fundamental element of our brand. It should appear in a prominent location on all communications. The RFMD logo cannot be replaced by a standard typeface. It should always be reproduced from original artwork and should never be rebuilt, redrawn, re-created or distorted.
Logo Exclusion Zones
An exclusion zone is the blank space or margin surrounding our logo. Exclusion zones give our logo breathing space for maximum visibility.
The logo must stand clear of any other elements. Create an exclusion zone, equal to the height of the letter "R" in RFMD, on all sides around the logo.
No other graphic or text should appear within the exclusion zone.
Logo Colors
Brands are often associated with colors. RFMD is no exception. Whenever possible, the 2 color version should be used. The black and white logo is the only alternative version of the RFMD logo. Use this on white backgrounds only when color printing is not an option.
Logo, icon and web address: 100% black
Red dot in icon: PMS 185
A white logo reversed out of another color or photograph is not acceptable
When To Use the Logo
The logo should be used whenever possible in all our communications: print, online, presentations, stationary, signage, etc.
Guidelines:
Never use the logotype in a sentence, headline or as part of a phrase. Instead, use the word "RFMD" in the same font as the other words in the sentence, headline or phrase.
For legally binding documents-such as contracts, employment offers, invoices and letterhead-include the appropriate legal company name (e.g., RFMD Micro Devices, Inc.), along with the RFMD signature/logo.
Do not share the RFMD logo with third parties (clients, customers, partners or any other type of affiliate)-just companies who are creating materials on our behalf.
Logo Usage
Our logo is fundamental to our communications and should never be compromised. Always reproduce the logo from original artwork.
Protect the integrity of the RFMD brand by being aware of the improper logo usage illustrated below.
Improper logo usage
File formats usage and recommendations
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Format |
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Usage |
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GIF |
Graphic Interchange Format |
Web |
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EPS |
Encapsulated PostScript |
High Resolution Print |
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TIFF |
Tagged Image File Format |
High Resolution Print |
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WMF |
Windows Metafile |
Microsoft Office Applications |
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JPEG |
Joint Photographic Experts Group |
Low Resolution |
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GIF
Platforms: PC and MAC
Usage/Software: GIF file is provided in only low (72dpi) resolution format. It's intended primarily for use in publishing web sites, but can also be used in all MS Office applications. Once GIF file is placed, images appear with solid background color.
Quality of Image: The colors in a GIF may be altered due to the fact that it is indexed to a "Web safe" palette. This does result in a tremendously lower file size.
File Size: (insert file size depending on what is decided on site).
EPS
Platforms: MAC
Usage/Software: EPS does not have a resolution or "dots per inch" measurements. It is vector-based and when placed, it appears with a transparent background. Its intended primarily for use in print and design applications and can not be viewed without such applications.
DO NOT use in MS Office applications.
Quality of Image: EPS shows poorly on-screen, but has excellent print quality
File Size: (insert file size depending on what is decided on site).
TIF
Platforms: PC and MAC
Usage/Software: TIF file is provided in both low (72dpi) and high (300dpi) resolution formats. Use 72dpi TIF files for all MS Office and desktop applications. Use 300 dpi for print/design application. Once TIF file is placed, images appear with solid background color.
Quality of Image: TIF format has good quality with both print and on-screen delivery.
File Size: (insert file size depending on what is decided on site)
WMF
Platforms: PC
Usage/Software: WMF does not have a resolution or "dots per inch" measurements. It is vector-based and when placed, it appears with a transparent background. Its intended primarily for use in MS Office applications, but can also be used in other PC desktop applications.
Quality of Image: WMF shows poorly on-screen, but has good print quality.
File Size: (insert file size depending on what is decided on site).
JPEG
Platforms: PC and MAC
Usage/Software: JPEG file is provided in only low (72dpi) resolution format. Although its intended use is in publishing web sites, you can realize a dramatic file size reduction by using JPEG instead of TIF. It does not change the palette like GIF format does. Once JPEG file is placed, images appear with solid background color.
Quality of Image: Print and on-screen quality is slightly lower that of a TIF file.
File Size: (insert file size depending on what is decided on site).
